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Why Every Company Should Develop Email Marketing

Email marketing is one of the many strategies that both small and big companies use. It is a cost-effective strategy that allows you to be in contact with all your customers. People check their inbox daily meaning that they will for sure see your message. Keep reading this text to learn why you should develop this type of marketing and how you can benefit from it.

According to research, over 50% of Americans check their email inbox on their mobile phones. This strategy is the best one for reaching costumers. Furthermore, it works on all devices besides smartphones such as tablets. Some companies opt for SMS as a marketing tool, however, email provides you with more content space and you can include photographs and videos in order to make your messages alluring. In order to make sure that all the emails have reached the recipients, you can use some software such as TheChecker. It will allow you to keep your email list in order and it will also double check all messages for any spelling or grammar mistakes before sending them.

Img source: marketingland.com

Moreover, email marketing is the easiest way to keep all your customers informed. A lot of people sign up for newsletters from their favorite brand, and you have to use this to your benefit. Create emails that are both informative and interesting. You can even make lists of people based on their age or location and create customized emails for each group. Add photos of your newest products or record video to speak directly to the customers. However, you have to be careful when creating this content not to cross the line of professionality.  In addition, you will be building your brand’s credibility and strengthen the relationship with the consumers. People will always choose companies they have already worked with, businesses they trust. Email marketing is a great tool you can use to ensure your integrity.

Also, this type of marketing can help you boost the sale. How? Well, you should offer rewards such as coupons and discounts to people who sign up for the newsletter. Nowadays, people use coupons any chance they get to save some extra cash. If you offer them a discount for your goods, consumers are more likely to buy them and you will easily increase your profit.

Source: e-marketing.fr

Another benefit is that you get instantaneous feedback. When you send a link to your website via email, you will be able to see how many people actually read the email and clicked that link. This way you will know if you are using good marketing strategies or if there is something you should change. Also, you are providing the consumers with a chance to directly communicate with you by sending you response. People can tell you what they like or don’t like about your company and maybe suggest some changes.

Besides its effectiveness, email marketing is also inexpensive. Unlike telephone, TV or radio commercials, this type of advertisement will save you a lot of money and at the same time will allow you to reach a wider audience and communicate with them.

All in all, email marketing may be considered one of the oldest strategies in this time of technology we live in. However, it still remains one of the most effective tools for product and service advertising.

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