When speaking about video production today, it has different importance than 20-30 years ago. In the modern age, everybody is online except if you are living under a rock and boycotting IT privileges in general. For the majority of people surfing online means selecting the right video to watch, no matter what your interest may be, 75% of online users statistically spent time on the internet like this.
Note, that this is the most practical, quicker, and accessible way to reach the wanted audience and send a message, and represents a tool of “business seduction” allowing any person to exploit the opportunity. For the mentioned reasons above, we have prepared a few tips to help you understand what a quality video needs to have.
Define your plan objectives and purpose of the video. With a specified plan by your side oriented around the identified targeted group of people, outlines your strategy to follow along with the end goal. Step by step procedure will assure you create a content appealing to the eyes of the audience.
The audience targeted will ultimately influence how you shoot your video, edit it, and construct it towards the targeted audience which you wish to alter to make an action. Sharing your video or buying your product will depend on how you have addressed the viewers’ emotions.
Consider the environment you are shooting together with attention to the size of the frame used to capture the video. The video seen on the big screen in the cinema doesn’t have the same visual impact on popup windows online, small screens like tablets, and smart-phones. The large percentage of people today have a common habit of watching videos on small screens.
The environment in which you are shooting the video must be considered in the sense of space you plan to cover, and effects it must bring to the table. Knowing the limitations of your camera or equipment will make this procedure much more manageable.
The music meant for the video is of the same importance for the video as the right lighting in which to shoot it. Every environment speaks without saying a word, so a piece of suitable music is there to fulfill the needed gap. Moreover, music adds value to your video, no matter what it is about. Even if you plan a narrative, you can add some background music to go with the tone of the voice. You can check out tunestogo.net for more information.
The right lighting to shoot a video is probably a cloudy day outside, an hour before or after the sunset, to capture the moment perfectly in an outdoor activity. For the indoor shooting of a video consider adding more sources of light, ceiling lighting or table lamps depending on the room. The most significant help you can get when shooting a video inside is to choose a room with a lot of natural light ( sunny side of the house, flat, big windows, etc.).
We hope that these tips will come handy when you require guidelines in the making of a quality video.