Home / 100 Thieves / Celebrities Investing in Esports – The Frisky

Celebrities Investing in Esports – The Frisky

If you even slightly follow eSports you’ll know that a lot of celebrities have got in on the growing sport, which obviously is a great startup into investing for celebrities that aren’t normally investors, in this article I will be going into detail on who has investing into what and why, I’m sure that after this article you will realize just how massive esports has become in the past few years since money has been inserted into the industry.

100 Thieves

Source: Pinterest

The 100 Thieves esports franchise, founded by former professional Call of Duty player Matt Haag (NaDeShOt), has added globally known rapper and record producer Drake and US entertainment entrepreneur Scooter Braun as co-owners of the organization.

For Drake this wasn’t a shot in the dark drake has played many games in his time, he even set a twitch steam viewer record, alongside esports star Tyler ‘Ninja’ Blevins he set a record in March when they played on Ninja’s stream, with peak viewership reaching a ridiculous 628,000 at one time, I’m pretty sure I was one of them as well!

Haag went onto say regarding the investment of Braun and Drake “With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and merch that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.” This just shows how much investment like this changes the game for an esports team like the two-year-old 100 Thieves.

Team Liquid (aXiomatic)

Source: Pinterest

Now Team Liquid has really struck gold with this investment, the worldwide superstar and basketball legend Michael Jordan investing massively into their parent company aXiomatic, aXiomatic announced it raised $26 million in a Series C funding round. Two new investors join the franchise group namely NBA legend and Charlotte Hornets owner Michael Jordan and David Rubenstein’s family office, Declaration Capital.

“Probably no other franchise has the championship pedigree as we do with now Michael and with Magic,” says Ted Leonsis, whose own Washington Capitals earned its first Stanley Cup victory earlier this year against the Vegas Golden Knights. He said he received a championship ring for both the Capitals’ victory, as well as Team Liquid’s Dota 2 championship at The International 2017, which netted the team $11 million in prize money.

Player’s Lounge

Source: Pinterest

Esports start-up Players’ Lounge (was founded in 2014 by Zach Dixon and Austin Woolridge) – which hosts both online and offline tournaments – has received $3 million (£2.3 million) in investment following a seed funding round.

News of Drake’s involvement came as the company announced that it had raised US$3 million following a seed funding round. Other investors included Take-Two interactive chief executive Strauss Zelnick, former Yahoo chief executive Marissa Ann Mayer, Comcast, Macro Ventures, Canaan, RRE and Courtside.

This is also the second time Drake has invested in esports related industries, is drake seeing something we aren’t?


Source: Pinterest

Liga de Videojuegos Profesional, known as LVP announced their official partnership with Domino’s Pizza. Both parties began their relationship in 2017 when Domino’s Pizza partnered with the League of Legends Super Liga Orange, but have taken one step further to become the organization’s official pizza sponsor.

Domino’s Pizza on the show as their sponsor at broadcasts of various competitions from LVP such as Counter-Strike: Global Offensive and Clash Royale. Liga de Videojuegos viewers will be welcomed with discounts and special offers which I’m sure no one could turn down, and Domino’s will also sponsor four tournaments on the LVP competitive platform, ArenaGG.

For a more in-depth article about this follow this link below.


Source: Pinterest

First, billionaire investor celebrity Mark Cuban invested in Unikrn. Now Ashton Kutcher and Guy Oseary taking part in the craze that is investing in the esports gaming startup through their Sound Ventures investment firm.

Unikrn Inc. is an upcoming esports betting and news media company, based in Las Vegas

Following on a $7 million investment that included Mark Cuban, the deal is another sign that esports is expanding and that entrepreneurs are finding ways to make money from the millions of people who regularly watch esports matches for fun.

I myself have stuck a cheeky bet on using UniKrn (of course I didn’t win though!)

Vision Esports

Source: Pinterest

Vision Esports is an esports investment fund and management company.

Vision Esports has struck as much gold as Team Liquid with a massive influx of money coming from all kinds of American sports the announcement Vision Esports made US$38 million of funding, and Durant, Beckham Jr and the Cardinals join the likes of MLB giants New York Yankees, who invested in the esports-only company back in October last year.

The managing general partner Stratton Sclavos went on to say “Our investors are some of the smartest and most accomplished names in sports and media and they share our passion, committing not only capital but also their organisational resources and relationships in our quest to change the professional sports landscape.”

Rick Fox (Owner of Echo Fox)

Source: Pinterest

The organization was founded when Rick Fox bought the sought after League of Legends Championship Series (LCS) spot of Gravity Gaming for around $1 million. The organization expanded into CS:GO by signing a team called Torqued in 2016. Jared Jeffries entered as president of the team in 2017.

Linking the above segment of the article the New York Yankees announced they are investing in Vision Venture Partners. The company Vision Venture Partners owns Echo Fox the company that Rick Fox owns it is said that the Yankees believe they have a lot to offer to the Esports industry. They think they can help expand Esports’ growth and help market Esports in terms of sales and partnerships.


Source: Pinterest

As stated throughout this article, esports is growing more and more with each year, the popularity within esports with celebrities is off the scales and with these investments, it can boost the public knowledge of the sport and increase the popularity.

About admin

Check Also

Being an Inventor – what does it take?

Being an inventor sounds wonderful, doesn’t it? You determine the work hours, you are your …

Leave a Reply

Your email address will not be published. Required fields are marked *